Speed up multifamily deal research and property summaries

A multifamily broker uses AI for market research, comps analysis, property summaries and chasing property details, but not for negotiation or relationships.

What They Did

The broker says AI is most useful before outreach and during early diligence: they use it to pull together market research, organize rent and sales comps, write first-draft property summaries, and help chase down missing property details from scattered sources. In the comments, they stress it works as a research and synthesis layer they review themselves, while negotiation, relationship work, and final judgment stay human.

How It Went

The reported payoff is speed: it cuts down prep time on deal research and marketing materials, but the post says AI was weak on actual valuation and should not be trusted for nuanced broker tasks like pricing strategy or client relationships.

Worth Knowing

The key catch is experience: they frame AI as most helpful when you already know the market well enough to catch bad outputs and use it only for first-pass work.